Over the last 18 months, the industry adapted dramatically driven by market demands. This shift demonstrates the reality of adapting quickly in a fast-changing market environment.

One key insight is highlighted by our reporting: what succeeded in the past often fails today or in the future.

The difference between winners and losers increasingly comes down to how quickly organizations can adapt their practices.

What many observers overlooked is the speed of change. Beginning with initial implementations, organizations have experienced exponential growth in the entire industry.

Key Takeaways

• Emerging standards are changing how organizations manage data privacy.
• Conventional wisdom about reliability demand significant revision.
• Investment in capability building will prove more consequential than chasing fashionable tools.